AI Insights · Timothy · January 2024
Q4 2023 Geolocation Games Roundup in the UK
An analysis of the UK's top 5 geolocation games in Q4 2023 reveals trends in user engagement and downloads. Insights provided by Sensor Tower highlight the performance of these popular titles.
As the final quarter of 2023 comes to a close, we turn our attention to the performance of the top geolocation games in the United Kingdom. Data provided by Sensor Tower offers a glimpse into the trends that have defined this period for the category.
Starting with Pokémon GO, Niantic's enduring title, we saw a decrease in revenue from $365K in the last week of September to around $227K at the end of December. Downloads also dipped from 23K to 26K during the same period, while weekly active users fell from 1.9M to 1.5M.
Newcomer Monster Hunter Now, also from Niantic, had a revenue trend that started at $44K and ended the quarter at around $14K. The game experienced a significant surge in downloads in the first week of December, jumping to 11K from a low of 707 in November. Weekly active users showed an upward trend in early December, reaching 82K, but decreased to 42K by the last week.
Jurassic World Alive by Jam City maintained a more stable revenue, with $14K in the last week of September and peaking at $20K in late November, ending the quarter at around $19K. Downloads saw a rise from 1.9K to 2.1K, and weekly active users increased slightly from 24K to 21K.
Niantic's Pikmin Bloom showed modest revenue throughout the quarter, starting at $4.8K and ending at approximately $4.3K. Downloads remained fairly consistent, with a slight increase from 1.4K to 499. Weekly active users fluctuated minimally, ending the quarter at 19K.
Lastly, Ingress Prime, another Niantic title, demonstrated a steady revenue pattern, starting at $2.5K and closing at $2.4K. Downloads and weekly active users remained relatively low, with downloads peaking at 173 in mid-November and active users staying under 1K throughout the quarter.
For a deeper dive into the data and more insights on the performance of these geolocation games, visit Sensor Tower. The numbers reveal the steady interest in geolocation games in the UK market, with varying degrees of user engagement and financial performance across different titles.
